SKU 4000704

Art of Leadership: Promoting Early Childhood Services

Name: Art of Leadership: Promoting Early Childhood Services
SKU: 4000704
Price: 24.00 USD
Availability: InStock

by Multiple authors

Paperback

$24.00

In stock

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Promoting Early Childhood Services is a book of articles from early childhood experts on how to promote your program and advocate for children in government and media.

Overview

Professionals working in early childhood organizations need to continually improve their skills and broaden their perspectives. Promoting Early Childhood Services offers practical advice from leading experts in our field on economics, advocating for children and families and promoting your program.

The Art of Leadership Series is a comprehensive hands-on series of books that examines every aspect of effective center management from A to Z. Offering the best advice and thinking from recognized experts on program administration, these books are designed to be comprehensive, hands-on training texts as well as ongoing reference tools for center administrators. The ideas presented are practical; the strategies are proven to work.

View other titles in this series.

Table of Contents
Additional information

Introduction

Standing Up and Being Heard by Roger Neugebauer

Chapter 1: The Economics of Early Care and Education

Prolonged Financial Malnutrition by George Philipp
Creating Political Will: Reframing Our Position on the Value of ECE by Sherry M. Cleary
Worthy Work with Continued Unlivable Wages by Margie Carter
ECE Meets Economics: The Changing World of Early Education and Care by Gwen Morgan and Suzanne Helburn
The Iron Triangle: A Simple Formula for Finance Policy in ECE Programs by Louise Stoney
The True Cost of Quality in Early Care and Education Programs by Billie Young
Four Good Reasons Why ECE is Not Just Important, but Essential by Anne W. Mitchell

Chapter 2: Advocating for Children and Families

Public Policy and You by Eric Karolak
Government Relations: It’s Not Rocket Science by Mike Radway
Mentoring Advocates in the Context of Early Childhood Education by Sessy I. Nyman
Cutting Through the Red Tape: Strategies for Dealing with Bureaucrats by Roger Neugebauer
How to Take a Meeting with Policy Makers by Jeffrey Capizzano and Molly Fishman
Getting Legislators Out of the Statehouse and Into Your Program by Eric Karolak
Engaging with School Districts by Chad Dunkley and Clare Sanford

Chapter 3: Promoting Your Program

Marketing: No Longer an Afterthought by Phyllis Kalifeh
Marketing Strategies that Work in Early Childhood Education by Bruce Schon and Roger Neugebauer
SCOPE is Marketing by Dennis Vicars
Five Smart Marketing Moves to Build Enrollment by Julie Wassom
Who Cares?: Eight Principles for Dealing with Customers by William H. Franklin
Retail 101: What Programs Can Learn from Retail Stores by Frances Carlson
The Lifetime Value of a Loyal Customer by Margaret Leitch Copeland and Susan Gimilaro
Courting the Media with Special Events by Karen Stephens
Dancing with an Octopus: The Graceful Art of Collaboration by Elizabeth Morgan Russell
Building Strong Bonds with Program Sponsors by Karen Stephens
Making Your Website an Effective Marketing Partner by Julie Wassom
Connect with Your Community: Reaching Your Program Goals by Kevin Carnes