It is no secret that COVID-19 changed the game in enrollment building and retention. No longer is it a given that, when a family registers with you, they will stay in your program for the duration of their child’s early childhood years. Those who loved you pre-COVID and even flexed with your school closings during the pandemic, may now choose NOT to come back. Staffing challenges may have limited your ability to fill to capacity, leaving eager-to-enroll parents on waiting lists. Others who do register may have higher expectations (and less patience) than ever before, and may want increased flexibility and more on-demand access to their child’s daily activities.

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