“It felt like starting the business all over again.” 

This sentiment was echoed across the CEO group as they responded to the 35th edition of Exchange magazine’s status report on for-profit child care. Never has the industry seen as much turmoil and change while, at the same time, held so much optimism for the future. As companies were forced to reinvent themselves, re-imagine their missions, establish new protocols, support team members, care for families, advocate for their futures, and continue to look for opportunities to serve more families, the world shifted in its recognition and respect for the industry.