Over 30 years ago, I partnered with Bruce Schon to write an article that applied marketing principles from the world of business to early childhood. While the guidelines Bruce and I proposed in that article (see box) are still valid, the methods for implementing them have been transformed. To catch up on the latest ideas on how to build enrollment, I reached out to the real experts—early childhood professionals who have built successful early childhood programs around the world—and am excited to share their new insights.