Good leadership requires you to surround yourself with people of diverse perspectives who can disagree with you without fear of retaliation.
– Doris Kearns Goodwin, biographer and journalist

“Generally speaking, becoming an employer of choice requires a sustained and ongoing commitment to creating a supportive, inclusive, and growth-oriented workplace. It is a gradual process that involves continuously evaluating and improving workplace culture and policies, offering competitive compensation and benefits, investing in professional development opportunities, and fostering a positive workplace culture,” writes Angela Stoddard in Exchange magazine.

Stoddard explains, “’Employer of choice’ is a term used to describe a company or organization that is highly sought after by job seekers for its positive working conditions, benefits, opportunities for advancement, and a supportive workplace culture.” These employers typically offer:

• Career growth
• Meaningful work
• Appreciation and recognition
• Work-life balance
• Strong leaders
• Access to information/transparency
• Empowerment
• Community involvement

Stoddard notes, “Overall, becoming an employer of choice is a win-win for both the organization and its employees, leading to improved quality, higher levels of employee satisfaction and engagement, and a more sustainable and successful organization.”

Stoddard recommends “some steps that organizations can take to become an employer of choice in the community:”

1. Evaluate current workplace culture and policies
2. Offer competitive compensation and benefits
3. Invest in professional development opportunities
4. Foster a supportive workplace culture
5. Prioritize diversity, equity, and inclusion
6. Encourage innovation and creativity
7. Provide transparency
8. Give back